1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.
Name of media conglomerate: News Corp
Conglomerate ownership: Best known for newspapers such as: The times, The sun and books such as: Harper Collins.
Vertical and horizontal integration: Horizontal - News corp reaches a wider audience because it owns a lot of newspapers (The Sun) and books such as The Wall Street Journal.
Vertical: News corp owns Harper Collin publisher which owns a number of small branches.
2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.
Yes the government should prevent media conglomerated from becoming too dominant because if they become too dominant they'd be sharing their point of views for certain things e.g. a company might think brexit is a good thing for the UK so they'll share all the positive things and there will be no negatives shared.
Yes the government should prevent media conglomerated from becoming too dominant because if they become too dominant they'd be sharing their point of views for certain things e.g. a company might think brexit is a good thing for the UK so they'll share all the positive things and there will be no negatives shared.
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
3) Briefly describe the production, promotion and distribution process for media companies.
Production provides audiences with the media products they want along with considering the desires it'll provide. The promotion process is when researchers identify target audience for the products by using advertising and marketing strategies to inform and persuade them. The distribution process uses the most appropriate method for getting the product to the audience.
Production provides audiences with the media products they want along with considering the desires it'll provide. The promotion process is when researchers identify target audience for the products by using advertising and marketing strategies to inform and persuade them. The distribution process uses the most appropriate method for getting the product to the audience.
4) What are the different funding models for media institutions?
ITV relies on income generated by advertisers. Sky One needs an income from subscribers and invests in programmes that attracts a loyal audience so they're more likely to invest in a long term subscription. The Mail Online receives more income the longer the reader stays on the site.
ITV relies on income generated by advertisers. Sky One needs an income from subscribers and invests in programmes that attracts a loyal audience so they're more likely to invest in a long term subscription. The Mail Online receives more income the longer the reader stays on the site.
5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
One of the major companies this article was talking about is Disney. Disney is known as a family friendly brand that focuses on children's entertainment. Disney also had a number of unique logos such as Walt Disney's signature, Mickey's ears to allow brand recognition. Another major company this article was talking about is Marvel. Marvel is associated with the superhero genre as the film production studio developed from its hugely popular original comic book publications. Marvel Studios is owned by Marvel Entertainment which is owned by The Walt Disney Company.
One of the major companies this article was talking about is Disney. Disney is known as a family friendly brand that focuses on children's entertainment. Disney also had a number of unique logos such as Walt Disney's signature, Mickey's ears to allow brand recognition. Another major company this article was talking about is Marvel. Marvel is associated with the superhero genre as the film production studio developed from its hugely popular original comic book publications. Marvel Studios is owned by Marvel Entertainment which is owned by The Walt Disney Company.
6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
The BBC is reconsidering its funding structure now on-demand viewing is becoming more popular.
Some online newspapers now require audiences to subscribe to access their content or provide premium content to those who pay for mobile apps.
Google now owns YouTube, and has revolutionised the way we access music and moving-image entertainment and information.
7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
to find and attract an audience.
8) Do you agree with the view that traditional media institutions are struggling to survive?
Yes I agree, most people have the option to watch on-demand so they don't have to be watching the programme at a specific time. There are many services such as Netflix which allow the audience to watch as many episodes as they like at any time.
Yes I agree, most people have the option to watch on-demand so they don't have to be watching the programme at a specific time. There are many services such as Netflix which allow the audience to watch as many episodes as they like at any time.
9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
Diversification and vertical integration might help companies survive and thrive in a rapidly changing media landscape because it would let the company cover all aspects of the media and put it on one media product rather than having to do it one by one which could cause them to lose profits.
Diversification and vertical integration might help companies survive and thrive in a rapidly changing media landscape because it would let the company cover all aspects of the media and put it on one media product rather than having to do it one by one which could cause them to lose profits.
10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
In my opinion, I think audiences will gain power as they will have more power of what they decide to post online. An example is YouTube. YouTube allows people to create their own content and the YouTuber is allowed to share whatever view they'd like on a particular topic and they'd have power.
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