The British Airways brand comes across rich and luxurious, prestigious and unique compared to other airlines. The brand values for British Airways are to always ensure high quality and lifestyle. British Airways fits into 3 of Dyer's lines of appeal: Successful careers, pilots earn a large salary and are able to travel worldwide because of their jobs. Rich, luxurious lifestyles. British Airways always provides high quality for their customers and is one of the world’s leading airlines. Glamorous places - British Airways travels to 75 countries with 200 destinations. British Airways is for people who have a high disposable income.
2) Distil the brand values into one sentence of no more than 10 words.
British Airways aims to provide high quality for their customers.
3) Sum up the brand in ONE word.
Perfection
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
Nike comes across as trendy and extremely comfortable. Nikes main priority is to ensure the their trainers as well as other clothing comes across as aesthetically pleasing. Nike fits into elite/expert: Nike makes their customers feel extremely special and prestigious by wearing their products. Nike often features products for athletes and athletes are presented as successful. This will make the customers feel special.
2) Distil the brand values into one sentence of no more than 10 words.
Aiming to make customers feel special at all times.
3) Sum up the brand in ONE word.
Quality.
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
Apple is a brand that is innovative and creating new things and having the latest technology. Apple uses modern unique designs on their phone along with cool touches that shock their customers e.g. Touch ID, Face ID. Apple produces amazing quality iPhones and they make sure it is consistent as well as making sure they improve the iPhone with a brand new unique touch to it every year. Apple would fit into a numerous amount of Dyer's appeal such as Rich, Luxurious lifestyle and elite people.
2) Distil the brand values into one sentence of no more than 10 words.
Apple products will always be one step ahead of you.
3) Sum up the brand in ONE word.
Supremacy
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