1) Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting.
The Hegemonic reading of this advert poster is that 50 Cent is trying to tell the audience to be themselves instead of trying to be somebody they aren't. The negotiated reading is that the producer is trying to tell the audience to be themselves and be happy as tomorrow isn't guaranteed however the audience's individual view might be that if they are being their self might get them nowhere in life. The counter-hegemonic reading may be that if you be yourself like 50 Cent you could potentially end up dead as 50 Cent has been shot 9 times.
The Negotiated reading is that the audience will do something they believe in but they wouldn't do it to a extent where they put their family and life at risk.
The counter-hegemonic is that people will lose their careers if they do what Colin Kaepernick is doing and they be seen as a bad person by others. The Hegemonic reading of this poster is to show that if you believe in something to do it and the shot that is used is an extreme close-up so the audience can connect with the audience at it almost feels as if Colin Kaepernick is looking at you through the poster.
No comments:
Post a Comment