1) Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting.
The connotations of this advert is 50 cent telling people to be their selves and do what they have a passion for and love today because tomorrow isn't promised. He says "Take advantage of today because tomorrow isn't promised" This would be touching to people because they know he's been shot 12 times and he was at very high risk of dying and the only regret he would've had is not being himself and not taking advantage of what he had. The top down lighting and black and white filter connotes that there is always light at the end of a tunnel meaning that if you do what you love and be yourself there will always be something special at the end. 50 Cent was a criminal when he was younger but then he started doing what he had a passion for which was music now he is a successful rapper. This clearly demonstrates that there is light at the end of an tunnel. The fingerprints and the quote "i am what i am" convincingly illustrates that 50 Cent was being himself and did what he loves and had a passion for to be where he is today. The use of the medium close up shows his emotions. It shows that he is not scared despite the fact that he has been shot 9 times. The use of the old font suggests that you are never too old to do what you want. The use of the stencil font connotes that being yourself is simple and its never too hard.
The Hegemonic reading of this advert poster is that 50 Cent is trying to tell the audience to be themselves instead of trying to be somebody they aren't. The negotiated reading is that the producer is trying to tell the audience to be themselves and be happy as tomorrow isn't guaranteed however the audience's individual view might be that if they are being their self might get them nowhere in life. The counter-hegemonic reading may be that if you be yourself like 50 Cent you could potentially end up dead as 50 Cent has been shot 9 times.
In this advert poster there is a extreme close-up of Colin Kaepernick. Colin Kaepernick was sacked from the NFL because he protested against police brutality. While everyone was singing the national anthem before a NFL match started, Colin Kaepernick knelled down. The extreme close-up shows the customer Colin Kaepernick's emotions so the customer's sympathise for him. The use of the black and white filter emphasises that everyone is equal and should be served equally. In America the police are seen as racist as they only attack and shoot black people, this is why the protest has started. The quote "Believe in something even if it means sacrificing everything" is emphasised a lot by Colin Kaepernick as he sacrificed his career to start this protest. The use of the stencil font highlights that it isn't difficult to prevent police brutality from taking place. The lighting in this advert poster is only towards Colin Kaepernick's face. This is done so the customers only focus on his face and his emotions. The Nike logo and their slogan "Just do it." is put in the bottom at a small size because Nike is a global brand and it isn't hard for customers to recognise their brand. The Hegemonic reading of this advert poster is that if you believe in something you should go for it even if you have to make sacrifices throughout the way. The Negotiated reading is that the audience will do something they believe in but they wouldn't do it to a extent where they put their family and life at risk.
The counter-hegemonic is that people will lose their careers if they do what Colin Kaepernick is doing and they be seen as a bad person by others.
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