Y13 baseline assessment learner response

Baseline assessment learner response

Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential)

WWW: You have references to relevant theories in Q2+Q3 and with a few developments to your exam technique these will earn your marks in future.

EBI: You just don't seem to know the CSPs well enough... no specific references in either Q1 or Q2 which are pretty accessible questions. Q3 needs much sharper question focus. Written English.

2) Focusing on the BBC Life Hacks question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Life Hacks informs Radio 1 listeners about topics and issues they may be experiencing in
their own lives such as managing debt, dealing with gender identity issues or relationship

problems.

Life Hacks offers educational content by addressing issues listeners may not know much
about such as sexual health or mental illness. The use of a qualified doctor, Dr Radha Modgil, gives the advice authority and is in keeping with the BBC’s place as a trusted public service broadcaster.

Life Hacks plays music from the Radio 1 playlist which provides entertainment for its audience. In addition, audiences may enjoy a sense of diversion and personal identity in listening to problems and advice that they can relate to.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful or not useful? Why? Gerbner's Cultivation theory was useful because it suggests "that repeated exposure to television over time can subtly 'cultivates' viewers' perceptions of reality." When the audience was listening to the radio they believed it was real.

• Frankfurt School's Hypodermic Needle model: useful or not useful? Why? This theory suggests that the media 'injects' information into the audience. This media effects theory was extremely useful because that is exactly what happened. The audience believed everything they heard on the radio.

• Stuart Hall's Reception theory: useful or not useful? Why?  Stuart Hall’s reception theory is arguably more useful than traditional effects theories in analysing audience reaction – some would have believed it (preferred reading?), other sections of the audiences would have challenged or rejected it entirely.

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.
• Paragraph 1 content: For paragraph 1, I would start with a brief introduction into Men's Health Magazine along with Oh Comley.
• Paragraph 2 content: Audience pleasures that are provided for readers reading Men's Health and Oh Comley. Talk about: Hyper masculinity, uses and gratification etc. 
• Paragraph 3 content:In paragraph 3, mention Oh Comely industries stats. Talk about audience pleasures , target audience for Oh Comely, how Oh Comely is targeting a female audience (Feminist) etc.
• Paragraph 4 content: In paragraph 4, talk about Men's Health industries, how Men's Health print magazine has declined etc.
• Paragraph 5 content: In paragraph 5, talk about Oh Comely's audience. Speak about how Oh Comely is a niche magazine, targets a niche audience. Oh Comley is only a print magazine (Mention figures) etc.
• Conclusion: sum up your argument a final time in one sentence

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.
1) Definitely more revision.
2) Discuss exam questions as a class and how to approach the question.
3) More class exams so we get used to it.