Audience
1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?
The Teen Vogue mission statement is to "educate, enlighten, andempower our audience to create a more inclusive environment (both on- and offline) byamplifying the voices of the unheard, telling stories that normally go untold, and providing resources for teens looking to make a tangible impact in their communities."
2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.
The target audience for Teen Vogue is 63% Gen Z/Millennials.
Teen Vogue has a total audience reach of 18.5M along. $11B spent on fashion and beauty.
Across platforms: 5.4M Digital, 13.1M Social and 24.4M Video.
3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?
Regarding audience pleasures, the audience can develop personal relationships through Teen Vogue if their view is similar to Teen Vogue's view. For example, Teen Vogue talks about Donald Trump 'Gaslighting' America and the audience may agree with that.
4) How is the audience positioned to respond to political news stories?
The audience usually respond to political news via social media such as Twitter. They share their viewpoints on it by tweeting. Teen Vogue has a huge following on social media so they are able to engage with the news.
5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.
Teen Vogue encourages their audience to engage with their brand by having multiple digital and video series to encourage people to interact on multiple platforms.
Representations
1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?
They focus on inspiring and encouraging women to make an impact on our society.
2) How are issues of gender identity and sexuality represented in Teen Vogue?
They are represented in a modern way. Teen Vogue doesn't treat it as an issue and are more open about it.
3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?
It challenges traditional stereotypes. Teen Vogue focuses on mixed/black women and presents them in a positive way. This is evidential, when you go on the home page of the Teen Vogue website you'll see different women with different ethnicities.
4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed?
Patriarchy means that men dominate society and that females are their subordinates. Teen Vogue challenges this view and is successful in doing so.
5) Does Teen Vogue reinforce or challenge typical representations of celebrity?
Teen Vogue challenges typical representations of celebrities because Teen Vogue doesn't objectify them nor do they focus on the bad things and criticise them, instead Teen Vogue focuses on the good things.
Feature: how Teen Vogue represents the changing nature of media aimed at women
Read this Quartz feature - The true story of how Teen Vogue got mad, got woke, and began terrifying men like Donald Trump - and answer the following questions:
1) How was the Teen Vogue op-ed on Donald Trump received on social media?
People praised Teen Vogue for doing what they did. The audience had a very similar view point to Teen Vogue as they said Donald Trump was "Gaslighting America"
2) How have newspapers and magazines generally categorised and targeted news by gender?
Men are usually covered on topics which are business or finance related whereas, women are covered on topics which are fashion related.
3) How is this gender bias still present in the modern media landscape?
Personally, I think that gender bias is only seen on magazines which are specifically targeted to a certain gender e.g. Men's Health is specifically targeted to men and the front cover is of men who are bodybuilders.
Personally, I think that gender bias is only seen on magazines which are specifically targeted to a certain gender e.g. Men's Health is specifically targeted to men and the front cover is of men who are bodybuilders.
4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?
Jezbel had all sorts of news to offer such as politics and also entertainment and fashion.
5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? Does this explain the recent success of Teen Vogue?
I strongly agree with the writer that the reason Teen Vogue has become extremely successful is because of the content it has to offer. It doesn't just solely focus on fashion.
I strongly agree with the writer that the reason Teen Vogue has become extremely successful is because of the content it has to offer. It doesn't just solely focus on fashion.
6) How does the writer suggest feminists used to be represented in the media?
The writer suggests that feminists were being presented in the media as fools. They were mostly objectified and sexualised in the media.
The writer suggests that feminists were being presented in the media as fools. They were mostly objectified and sexualised in the media.
7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?
8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?
Despite the audience being interested in e.g. fashion news, they're still exposed to other news e.g. political and can still be engaged in it.
Despite the audience being interested in e.g. fashion news, they're still exposed to other news e.g. political and can still be engaged in it.
9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist-blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?
Clay Shirky highlights how we all create our own media and we share our ideas. The 'End Of Audience' theory links to the idea of mass communication and the concept of audiences no longer being reliant on the media.
Clay Shirky highlights how we all create our own media and we share our ideas. The 'End Of Audience' theory links to the idea of mass communication and the concept of audiences no longer being reliant on the media.
10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?
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