Work through the following tasks to complete your work on the Oh Comely magazine CSP. There are plenty of questions here but you will be given lesson time to start this and will find the reading gives you a brilliant insight into a vital aspect of media - the power of independent institutions.
Iceberg Press
Visit the Iceberg Press website - particularly the Who Are We page and the Why Are We Here page. Read the content and then answer the following questions:
1) Why did the people behind Iceberg Press set it up?
Iceberg Press was set up to provide the public with present material in a changing fresh social age.
2) What is the Iceberg Press mission statement? (It's on the Why Are We Here page and is a series of statements).
- The Iceberg mission statement reads:
- It's all about the audience
- Chase the work, not the money
- Compromise isn't our friend
- We will always make time for ideas
- We are stronger when we work with others
- Every year we will help a cause that matters
- We want good people to work in a good place
- We believe in a thing called print
3) What are the two magazines that Iceberg Press publishes?
The two magazines are: The Simple Things and Oh Comely.
4) What similarities do you notice between The Simple Things magazine and Oh Comely?
Both magazines appear to be extremely minimalist in design, with very few cover lines featured at the bottom of the cover, with both mastheads in lower case letters, neither magazine using ' star power ' to attract mainstream audiences, and both magazines using similar, minimal, natural color palettes
5) What differences can you find between Hearst UK, publisher of Men's Health, and Iceberg Press?
Through its mission statement, Hearst tries to appeal to a much broader, more mainstream audience, offering typical content and magazines with very standard designs, while Iceberg Press primarily targets a very particular audience of females with particular content and unconventional design for their magazines.
Writer's Edit journal article
Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions:
1) What is the definition of an independent print magazine?
An autonomous print magazine is a magazine that is published without any economic assistance from bigger organizations or companies.
2) What does Hamilton (2013) suggest about independent magazines in the digital age?
Hamilton called the media industry a ' worldwide niche, ' autonomous magazines can use a wide internet presence to collect an audience and encourage their magazines. This allows more creative license to be available to creators and editors.
3) What is the aim of Kinfolk magazine and what similarities can you draw with Oh Comely?
Kinfolk magazine's objective is to help readers find ways to "simplify their life, cultivate community, and spend more time with their friends and family," similar to the objective of Oh Comely to encourage readers to discover their own creativity and become more socially conscious.
4) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling?
Independent magazines have been able to take advantage of new digital media by creating an online presence to help promote and distribute their magazines to a loyal audience, while global magazine publishers have been unable to adapt and find it difficult to maintain a stable print audience.
5) How do independent magazines launch? Look at the example of Alphabet Family Journal.
Independent magazines have been able to take advantage of new digital media by creating an online presence to help promote and distribute their magazines to a loyal audience, while global magazine publishers have been unable to adapt and find it difficult to maintain a stable print audience.
6) What does the article suggest about how independent publishers use digital media to target their niche audiences?
Independent publishers can use digital media to target their niche audiences by interacting with social media audiences, inspiring crowdfunding donations and a general interest in the magazine, as well as establishing the magazine's online retailers.
7) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine?
It is significant because this makes it possible for independent magazines to be truly specific with their content to directly target a niche audience, specifying the direction of the magazine and sometimes being the only magazine to talk about a particular subject.
8) What does the article suggest regarding the benefits of a 'do-it-yourself' approach to creating independent magazines?
The paper indicates that this strategy would benefit if the magazine were fundamentally original and could specifically appeal to an audience with the same opinions described in the magazine, and in the cooperative strategy to these journals, it operates to expand these opinions rather than restrict them.
9) The article discusses the audience appeal of print. Why might audiences love the printed form in the digital age?
Because of its aesthetics, it has a retro attraction and appeals to a millennial, hipster crowd, audiences may prefer the printed form of a magazine in the digital era.
10) What are the challenges in terms of funding and distributing an independent magazine?
Autonomous magazines must be by and by subsidized and dispersed, which can be hard to accomplish as the creation procedure is expensive. This implies some autonomous magazines need to depend on companions or crowdfunding so as to kick begin their magazine and afterward depend on memberships and high spread costs to help continue the business.
Irish Times feature
Now read this short feature in the Irish Times on the growth of independent magazines and answer the following questions:
1) Why are independent magazines so popular?
Autonomous magazines must be by and by subsidized and dispersed, which can be hard to accomplish as the creation procedure is expensive. This implies some autonomous magazines need to depend on companions or crowdfunding so as to kick begin their magazine and afterward depend on memberships and high spread costs to help continue the business.
2) Why is the magazine publishing industry set up to favour the big global conglomerates?
Worldwide aggregates have all the more financing and along these lines can print more duplicates at a lower cost, and contact more crowds, and can more effectively promote than independents.
3) What does the article suggest regarding finding an audience for an independent magazine?
Independents will in general discover little yet steadfast spectators because of their specialty content and are effectively ready to adjust to new media to further their potential benefit.
4) What are the challenges for magazine distributors?
Magazine merchants face the test of the expenses to dispatch magazines to sell and furthermore the expenses of being delivered back on the off chance that they don't sell numerous
5) The article suggests that many independent magazines only make money by diversifying into other products. What examples do they give?
Model given incorporate occasions put on by magazines, selling prints and dress product, and setting up web based life records to stream substance connected to their magazine.
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