Oh Comely - Audience

Oh Comely - Audience blog tasks

Read the Oh Comely website page on advertising and audience to get a good idea of the demographics and psychographics for the Oh Comely target audience then answer the following questions:

1) How does Oh Comely introduce itself?

Oh Comely is a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans. It is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice.

2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?

Oh Comely has an average readership of 25,000, while Men's health is much larger, with about 1,047,000 average readership

3) How is Oh Comely distributed to the audience? 

Through WHSmiths.

4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.

21-35

5) What psychographic groups might be attracted to Oh Comely?

Reformers and explorers.

6) What social class classification would you expect most Oh Comely readers to be? Why?

Readers are potentially fitting into the AB demographic (Educated)

7) What level of education would you expect for most Oh Comely readers? Why?

A elevated educational level owing to the magazine's text-heavy nature and the complex language used throughout.

8) What audience pleasures are offered by Oh Comely?

Personal identity, Personal relationships and Surveillance

9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?

The magazine has plenty of white room (empty space), with the minimalist style indicating an attitude to ' quality over amount. '

10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.

I think Oh Comely has been able to create a loyal subscriber audience because of its niche, focused content that appeals to a very particular segment of individuals, and how the magazine has become more important as society has progressed.