The psychographic group you are researching: Reformers
Introduce your example couple that represents your group:
1) Make up their names: Stewart and Jessie
2) Where do they work/study? They are currently studying in University.
3) What do they do in their spare time? In their spare time they read books, follow trends, use twitter, voluntary work.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? Most likely to be reading The Guardian/ The Independent on a tablet.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? Netflix, Now TV, Amazon Prime.
Online: What technology do they own? What websites do they visit (if any)? What social media do they use? They own iPhones and other Apple products. The social media they use is Twitter and Instagram.
2) Which psychographic group do you feel best fits your lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this. The psychographic group I think that best fits my lifestyle and personality is Explorers. This is because I like facing new challenges and overcoming them and I am also the one who enjoys adventures. Furthermore, I like trying out new brands so what I wear is unique and not basic.
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